Thursday, October 13, 2011

Create a Handbag Collection

So you're a designer who feels the need to engage women in their love for accessories, especially bags. Women love handbags and shoes, almost more than they love their friends, spouses or children! The beauty of the bag need not be the perfect size, in other words, no dieting!


Collections accessories provide some of the older part of the income of the fashion industry. Hitting a home run with the perfect bag can mean creating a post on women worldwide.

What are the principles that one needs to know to start your own collection of your bag?

Like any other category of fashion one must have a great idea. Research is the key, what is out there today? Ask yourself where your bags will sit in your favorite store? It was in the lower section or see all carried out in fine Italian leather and is a neighbor to Valentino, Chanel , Gucci and? When you determine where you will understand who and what potential competitors are and what they do. You will also get a range of prices. The price and the look is the key to targeting the customer will be. It makes them a very new with a more limited budget, or your client has a large discretionary income. The look is your calling card, elegant, modern, vintage, bohemian, lady like ...... to decide and make sure each piece design suits you consider your goal and target audience.

Once your idea is focused on a target audience. You can ask everyone you know who belongs in that demographic they need and they like to talk to them and let them give you feedback on your design ideas. You can also ask the sales associates at stores selling easily and what things do not work in general.


At this point, if you have not already, you can begin to sketch your ideas. An important thing to understand the details in your plans the more work required to make them. If you're at a moderate price point, or preparing your accessories in a new market, competing with a large company will be a challenge. Remember that large companies have the necessary funding to do a lot of bags on the outside, before going to market. Generally a new designer has no history nor the budget to make 10,000 bags out of the gate!

A good rule of thumb for a new designer handbag with a limited budget means small production runs, watch closely for material costs, and reserves to make marketing and sales are made after the sample bag. Even young designers who want to produce a luxury product, you will have the same requirements.

It is at this point that many people are lost. They have great creative ideas and have put together a cohesive collection. How the heck do a bag? Granted by a complex fitted jacket has its problems, but everyone can visualize sewing clothes .......( trust me, a little more complicated as well, but it seems easier! )

The first thing is to make sure the sketches you have taken measurements. How long is the handle, how big is big apartment, what kind of material I like to use. How long is how many zip compartments inside. Getting a bit more complicated and scary is not it? Do not fret ....... find a bag that is near and use it as reference. Having figured dimensions is a necessity.


Now we need to find a builder pattern. If you compare yourself to an architect as a designer, manufacturer pattern is the engineer. The specific pattern maker will know if your strap is strong enough and how can strong enough not to rip off the base of the bag. He or she will make pattern pieces (like a puzzle) to be sewn together to create your sample. It's always a good idea to get a pattern maker will work with your sample maker ........ lack of communication will cause you to have multiple redo and many blame the decisions on both ends leads to a heap of a sample and a big waste of time and money.

Almost simultaneously with the manufacturer, pattern should know what materials you want to use. The manufacturer, pattern should be aware of this, again, an engineer must know if you use wood or concrete. The specification of materials to be making plans to work without any problem and we should also know about the intended hardware. Hardware is just as important, perhaps more important than the leather or fabric you use. Quality will be the determining factor in what price your bags will be sold. Hardware is a hard thing to source and is generally abroad, but there are some places in the U.S. still make the material quality and there are sources where you can buy the general closure, zipper and the like. Procurement of fabrics, ask if you can get more, you should take orders, and so the material. While you can pay retail prices for your sample, it would make your bags grossly uncompetitive market. Also note that the schedules require you to get the fabrics and materials ahead of time.


Then you find a manufacturer's sample ......... key here, do not have the equipment to get the job done, and the ability to use these machines. Leather sewing machines, dies, molds sometime necessary. Ask to see examples of something you have to work ..... anyone can show you a nice bag with someone else.

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